There is no blinking the fact that big companies are making loads of money by violating our privacy. Your browsing data costs a lot for these people and though you might not be in the know about it, your digital identity is being constantly tracked and your footprints are being traced every single time you use the net.
"If you're not paying for a service, you are not customer, you are the product being sold". Take the example of Facebook, you don't have to pay a dime to open your account there but as soon as you log on your news feed is bombarded with all kinds of ads and suggested pages to like. One colleague of mine in university asked me about this personalization of ads in Facebook. She told me that she was doing some searching for marriage dresses and when she logged in to her Facebook wall all the ads on the right hand side were featuring ads about shops for marriage dresses . It is true Facebook is free to use but you need to keep in mind that you are its commodity.
Companies track your every move on the net in attempt to learn the maximum about your browsing habits and activities in order to provide you with personalized ads. The purpose of this post is to help you lock down your surfing so that you can browse in peace.
Here are some of the tools that you can use to keep your data safe and protect you online privacy.
1- AdBlock Plus
This is a useful extension that you can install on your browser and it actually blocks ads and pop-ups but it can also block tracking cookies and malware.
Ghostery™ sees the invisible web - tags, web bugs, pixels and beacons. Ghostery tracks the trackers and gives you a roll-call of the ad networks, behavioral data providers, web publishers, and other companies interested in your activity.
3-NoScript (Firefox) and ScriptSafe (Chrome, formerly ScriptNo)
The extension automatically blocks flash content on webpages. Each flash element is being replaced with a placeholder that allows you to load only selected elements on a given page. You can also manage a whitelist of allowed websites via a configuration panel.
DoNotTrackMe is the new and improved DoNotTrackPlus. Now with more tracker blocking power, stop identity thieves, advertisers, social networks, and spammers from tracking you.
Disconnect lets you visualize and block the invisible websites that track you.
7- The Priv3
The Priv3 Firefox extension lets you remain logged in to the social networking sites you use and still browse the web, knowing that those third-party sites only learn where you go on the web when you want them to. All this happens transparently, without the need to maintain any filters. Priv3 is free to use for anyone
8- HTTPS Everywhere
HTTPS Everywhere is a Firefox and Chrome extension that encrypts your communications with many major websites, making your browsing more secure.