Statistically, there are more than 5 billion unique mobile phone users in the world today. In the past year, the total number grew by more than 100 million. This means that having a mobile app for your business increases your chances to be noticed. However, if you are new to software development, you may experience some difficulties while hiring a software development team to build an app for you. In this post, we’ll explain how to choose a development strategy that enables you to build a mobile app that will let your business grow!
It is clear that when it comes to software development, a lot depends on your budget and the deadline. Building mobile apps can’t be cheap. But if you review the following steps, it will be easier for you to choose the right strategy for your startup.
Choosing the right technology for your mobile app involves thorough research. It goes without saying that you want to have an application that is relevant to your targeted audience. In this case, you have a few options to choose from:
Native apps that can be directly installed on a mobile device.
Web apps that work on browsers of mobile devices.
Hybrid apps that include features of both native and web apps.
The first and foremost task of any business entrepreneur is hiring the right development team that can turn your ideas into reality. Remember, you need to deal with programmers that can not only code for cash but understand your needs too. Simply put, a hired software development team understands the needs of your targeted audience and can build the app that will help you grow your business.
Before outsourcing this task, it would be great if you ask a chosen company to show their portfolio. Ask them if they have a similar experience.
Not all entrepreneurs understand all the pitfalls of software development. You will probably start browsing the web trying to find the answer to various questions like native vs cross platform which is right for me or what features a shopping app must include, etc. Remember that if you deal with professional programmers, they will help you build the right strategy and give you some valuable pieces of advice.
Choosing the right platform for building your mobile app is not enough. You should also think about the user experience that depends on the type of mobile app that you choose. If your goal is to provide your customers with the best user experience, you need to make thorough marketing research. Think about users’ motivations for using your application. What do they need to do through the use of your mobile app?
At the initial stage, you also need to add some programmable options that allow you to improvethe user experience in the future.
One of the most important factors to consider is thinking about the performance of your future app. A mobile app that constantly crashes destroys the user experience. The more bugs and tech issues your users experience while using your application, the lower your rating in the App Store is. Negative reviews ruin the reputation of your brand. To prevent this from happening, you have to measure the app performance. In doing so, you’ll avoid potential crashes.
The price of mobile app development depends on a variety of issues ranging from a set of features to the compatibility of your app. The prices vary from $2,000 to $50,000. Here are a few budget metrics that need to be considered:
- Lifetime Value. This value demonstrates the financial viability of your application.
- Customer Acquisition cost. It’s an important metric that allows you to find out the cost per app install.
- Runway (or total funds per burn rate);
- Burn rate. It determines how much cash you need to spend every month.
Mobile apps play an important role in the modern business world. Therefore, investment in the development of mobile apps might be a good idea. Following all these pieces of advice, you’ll surely build the right mobile app development strategy.
