Why Investing in Mobile Apps Is Beneficial for Business

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Phone applications are everywhere today. Almost every business that has assets for developing a mobile application tries to do this. In reality, however, this is not so. Statistically, only a small percent of companies really offers their potential customers a smartphone application, while this is a very beneficial asset for almost any business. 


According to the data, currently, more people own a smartphone than a toothbrush. This is a huge potential market. People use their smartphones for convenience and work, of course, but much more they use it for fun, which means they reach out for their smartphone often, and go online often, many times a day. Therefore, companies that consider ordering mobile app development services to develop an app get huge benefits out of this current trend.
What are the huge benefits, you might ask. The business has to invest some decent money into the creation of the app and then into the promotion of the app, only to let a bunch of people (even if it is a very big bunch) to use their application for free. And these people will use it for free forever, or just delete it. 

However, this is not the way it really works. In reality, if the company manages the user to download the application to his smartphone, this is already a success. Users are very picky today (and they are right because there is a lot of useless junk out there, or even malware), and do not download each and everything they come across. As soon as the application is on the phone, the user will either delete it because he does not use it (and it means he never buys anything in this sphere, so not a big deal) or will use it eventually. If he eventually uses it, there is a high chance he will buy something from the company sooner or later. 

All the time the application is on the smartphone, the company will be able to reach out and communicate with potential buyers, sending them valuable information, tips, or promotions. This is a cool form of advertisement that does not annoy because the user has chosen to download this app himself.

The application, however, has to offer some real value to the user, otherwise, he just will not keep it on his phone. of course, there is a risk that this value will be just enough and the person will just use this application forever, without paying for anything. And yet, there is another way the company profits from this. 

This way is research. In case the person uses the application (and this can be actually tracked by bots whether the app is opened on a particular device or not, and how often, etc.), it means he or she likes it, finds it handy. if he chooses not to pay for it, alright. But if the company sends him a questionnaire or just a form with two-three questions, most people will spare a minute, because they will feel grateful to the business that provided such a great app they can use free of charge. As a result, the company can gather important data and improve its service for those who pay.
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