I just finished reading the recent study report entitled ” Social Media Updates 2013” done by the popular Pew Research Centre and while reading I highlighted a bunch of interesting stats and figures on the use of social media . . I am sharing with you below some of these notesThe study is also available for free download in PDF format from this link.
The research sites included in this study are : Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
From the 73% of online adults who use a social networking site of some kind, 42% of them use multiple social networking sites, but Facebook remains the popular platform of choice among thee users with 71% of online adults users( 67% last year).
Although Facebook is the dominant social networking site being used by adults, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.
Here is a cursory look at some of the features of demographic groups that use the five social meida networking sites measured in this study:
- Facebook is used across different age and demographic groups
- Pinterest appeals more to female users
- LinkedIn is popular among college graduates and people from well-off households
- Twitter and Instagram particularly appeal to younger adults, urban dwellers, and non-whites.
Check out the entire study here.
