Sharing is much of what ‘the social web’ is all about. The internal design of web 2.0 technologies have empowered people to create new venues to not only share knowledge but also build new insights and develop concepts collaboratively and sometimes asynchronously. Knowledge becomes distributed across different platforms and virtual spaces. It has also become extensive in the sense that netizens draw on a wide gamut of resources and materials to enrich their content sharing experiences. Regardless of the platform one frequents to share content, sharers , according to the graphic below, are divided into 6 categories :
Hipsters are less likely than other sharers to use email for sharing content. These sharers are creative, young and popular.
These sharers are savvy business networkers and are more likely to share content on linkedIn
These sharers are helpful, reliable, thoughtful, connected and only use email to share.
These sharers are resourceful, careful and thoughtful. They share informative content via social networks as well as by email.
These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook.
These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline.
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