Hipsters are less likely than other sharers to use email for sharing content. These sharers are creative, young and popular.
These sharers are savvy business networkers and are more likely to share content on linkedIn
These sharers are helpful, reliable, thoughtful, connected and only use email to share.
These sharers are resourceful, careful and thoughtful. They share informative content via social networks as well as by email.
These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook.
These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline.